The benefits of ecommerce and emarketing

The benefits of ecommerce and e tradeThe most current and pertinent literature on e- trade is examined and the relevant areas dis engrossd in various literature which has connection with the objective of the agate line project are explored in this chapter.E- dialogue channel and e-commerce are modern form of dividing line which is performed in a technologically advanced affair environment. The e- patronage is termed as the act of information engine room for internal business process as hygienic as activities in which a company engages during commercial activity. These activities pot overwhelm functional activities such as finance, selling, human resources management and operations (Philips, 2003).Ecommerce is the use of Information and communication technology to enable external activities and relationship with persons, groups and opposite(a) businesses (Laudon and Traver, 2002).imputable to the growth in electronic media for business functions , the way of interaction in the midst of the supplier, distributor, seller and customer has be accompany changed and more enhanced.E-commerce channels al paltry businesses to desexualise to the customer faster, with more velocity, and more quantify (Budhwani, 2001)E-MarketingE- selling is a process of expression and maintaining customer relationship through online activities to facilitate the exchange of ideas, reapings and services that quit the goals of both(prenominal) parties (Mohammed et al, 2001).Strauss et al (2003) suggest that e-marketing covers a wide range of IT link applications with three main aims Transforming marketing strategies to create more customer value through more in effect(p) segmentation, targeting, differentiation and positioning strategies more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly menaged on exchange process e-marketing has the efficiency to be beneficial for all the people who involve in the business. in the main organization has in truthised this and started to refocus their marketing strategy using e-marketing.E-Marketing versus tralatitious MarketingAs number of individuals spending their time on net income is increasing rapidly, e-marketing is evolution as a potent marketing peckerwood. Due to advancement and utilisation of technology in profit has grown rapidly, thereby e-marketing make headwayed more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seek customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company tail end reach its customer directly through websit e, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing.The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach step forward to a broad customer base, locate target customers, identify their postulate and communicate with them at a relatively low cost. The Internet provides an hazard for market testing and optimization. Increasing digitalization go away make it progressively easier to experimentally alter particular aspects of a business and quickly advert how customers respond (Wyner, 2000)Benefits of e-marketingE-marketing has several benefits which can be capitalised by the organisation to gain combative advantages those benefit s are listed below,The web allows non-linear communication in which there is tolerant flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995).E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global front man and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out gross revenue and services all twenty-four hour period providing greater convenience for the customer. Besides that e-marke ting can be used for an online sales promotion and provide targeted offers and special privileges to the customer.E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research back up with appropriate software and technology provides a good data epitome to streamline the process of research. Similarly e-marketing help to improve the brand call in and provides a better platform for arisement of the brand presence.The purpose of brand is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to reach out the highest possible chase away on investment (De Chernatony and McDonald, 1998, p.17)E-marketing linesThere are also few problems with e-marketing that marketers essential understand and respond to. Those are outlined belowA companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001)The major problem of e-marketing is lack of trust among the online users to make transactions with isolated traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause immense setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader profession using electronic media.Customization and Personalization through E-marketingThe e-marketing provides customization and personalizati on benefits to both firm and the customer. Customisation refers to more alter products availability and tailored communication.The Internet marketing environment offers extensive customization and personalization opportunities. The phylogeny from marketing on the averages to marketing on the differences is a very heavy(p) theme and a major advantage of the Web market compared to real environments (Reitman, 1994).Customization provides the ability to the customer to order product uniquely as per their pick out and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage.E-marketing and Customer FocusThe customer is the central focus for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more on the nose segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting fast customer feedback. These factors of e-marketing helps firms to remain customer focused.