IPT Marketing Technology

Once IPTs website is complete, the company will have a fantastic opportunity to character several simple mechanisms in order to capture selective information on its customer base. An online sign-up form in which customers input key data on with their Email address will be instrumental in fine-tuning merchandise efforts which target specific markets. Permission-based Email marketing will involve direct promotional messages to the list of addresses in the database at least once monthly. petition all customers to complete a short, online survey form after localization of an order or at various random times as consumers are browsing the site will direct IPTs efforts to pee-pee a more satisfactory experience for the customer from a benefit standpoint. The website can besides be configured to provide an online ordering dodging for commercial customers, making it easier and more convenient for them to place orders.Spreadsheets can also be used in conjunction with existing sales s oftware package. By assigning customer numbers and tracking purchases, IPT will be fitting to determine its best customers in terms of buying frequency and horse amounts. Spreadsheets can be created to track the spending habits of retail, corporate and wholesale customers as well as show trends relating to business trains throughout the year, also know as a recency frequency monetary value tool (Alexander, 2007). In this way, IPT will have a strong foundation on which to base marketing promotions after a year or less(prenominal) of tracking.Creating a database of information from each customer will also attending in retention of loyal customers. CRM principles are based on a foundation of knowing the customer at the most intimate level possible and then using this information to align benefits with consumer adopts (Alexander, 2007). As IPT expands geographically, the purchase of CRM software specifically designed to be used in a networked system will be a necessity. Such softwa re will also contain report-building features so that IPT is able to analyze the data in several different ways.Eventually, IPT will want to develop its own, unparalleled loyalty program with incentives offered to its top percentage of customers. Incentives do not need to be monetary-based, but can be as simple as tracking occasions when the customer may want to send gifts, such(prenominal) as relatives birthdays, etc. ReferencesAlexander, Peter (July, 2007). Use data to Build Customer Loyalty. Retrieved February 5, 2008 from the Entrepreneur.com Website http//www.entrepreneur.com/technology/techtrendscolumnistpeteralexander/article182362.html.