Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is sort of challenging to understand strategic merchandising issues facing organizations and bring the capability for long landmark business success. In this depicted object study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in make believe to frame of reference and maintain a competitive wages in the dynamic marketplace. The critical synopsis mainly cerebrate on how trade mix 7Ps in GHM come unneurotic to pee-pee and develop the existent museums merchandising strategy. More specifically, existing overall selling strategy in GHM emphasize the specialty option on product, price and promotional material to run into the demand of adult, senior citizen, children and other different visitant group. And it in any case combines with focus strategy to build the node contentment and customer loyalty. In addition, based on the 7Ps abstract, the stra tegic opinion for GHM in future is also identified as a confederacy with separate and focused strategy in order to build the advisedness of visitors as well as profit generation. Moreover, distinguish strategy of GHM should emphasize three offers: product, promotion and process to prove its competitive advantage. More specifically, process act as selling mix in future can be metamorphose by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the analytical thinking of its tar queer market and its differentiated advantageand.

It should emphasize o n oblation the unique visit experience in t! he feature environment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on productive implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in GHM 2.1.1 intersection 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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