Rental Fashion

May 2010 renting Fashion high life bag-rental service How extravagance Rental Company can Succeed in a changing market CONTENTS Introduction 3 mart Overview 4 Fundamental changes in Consumers and take 6 Rental fashion: From our research 8 Wining strategies for extravagance rental actor 10 Conclusion 11 References 13 Introduction The 2008 globular economic crisis has certainly changed the economic landscape, and overly fundamentally transfer the behavior of numerous luxury fans, which are now elevation to curtailing luxury expenditures and saving more than. However, many consumers do not motivation to switch to cheaper brands, under all logical responses to a recession, a new business appeared which is rent luxury products.

Luxury bags renting business becomes more and more popular in the worldwide, since there are hemorrhoid and lots sight who dearest luxury products, but do not have replete money to purchase one; or, large number who do have the money for a bag, but as well planning another(prenominal) activities with the money. This service is popular within these people since it allows them to own a luxury bag, and even different bags every(prenominal) week. And also, it helps people who want to action their money on other activities. Renting luxury bags also help the consumer to prevent infatuated consumption. Now, renting a luxury bag seems become a new lifestyle for common public. Market Overview Who are typical rent luxury consumer! s at that bag I want? Women from the age of 25-30(Arthur, 2001), the federation luxury-consumer sottish includes two large segments: the housewife from middle-class family(Arthur, 2001), who trusty for a portion of rent luxury bag pass on many brands, and the generally customers are office ladies, who obligated for a significant portion of the company. However, it is a obvious path who appease have a lot of potential consumers, the nearly cay decision... If you want to get a full essay, effect it on our website: OrderCustomPaper.com

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