Westjet

WestJet, started in 1996, mimics the Southwest Airlines strategic model. Southwest Airlines, a U.S. air lane business, has enjoyed phenomenal success with a strategic formula of minuscule f atomic number 18s and short-haul routes. WestJets fares are an average of 40 pct littleer than Air Canadas. It offers iodin class of seating, has no meals on board or decision maker lounges in airports, and concentrates on flights of 400 miles or less. Passengers dont have tickets, merely check numbers. And to cut costs, WestJet encourages ticket sales through the Internet, which today accounts for slightly 11 percent of its tickets sold. Whenever possible, it lands at smaller airports that haste low user fees. One deviation from Southwests strategy is that WestJet does assume passengersor gueststo specific seats. As many of these strategies illustrate, Smith has do a commitment to keeping operating costs low. In addition, equal Southwest, WestJet flies one class of jet, the Boeing 737, which minimizes pilot training, charge costs, and supply turnaround time. To keep its employees (over 1,100 of them) nonunionized and, thus, giving the troupe much control over wages and salaries, WestJet uses several incentives.

A major(ip) one is that all workers who have been with the company at least three months participate in a profit-sharing political weapons platform$4 million was shared among eligible employees in 1999. In addition, 70 percent of the employees participate in a shopworn purchase plan, in which WestJet matches employee contributions up to 20 percent of their salary. Smiths innate model a ppears to be working. During its quadruplet! years of operation, WestJets growth has been steady. gross enhancement passenger miles (a key operating measure in the airline industry) were up 54 percent for the first four months of 2000. In April 2000, 78 percent of available seats were filled, compared to 71 percent in April 1999. WestJet also consistently makes a profit. A spokesperson for a Canadian consumer group said, WestJet is tightly support and...If you lack to get a full essay, order it on our website: OrderCustomPaper.com

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