An investigation into strategic marketing models and processes using British Airways' Concorde.

An investigation into strategic merchandise models and processes using British Airways Concorde. causality: Neil Cogdell Report: marketing assignment Module: marketing anxiety Module Tutor: Reshad Ghoorun Course: Diploma in oversight Studies Awarding Bodies: Thurrock and Basildon College Anglia polytechnic University Date 13th January 2004 Contents rapscallion 1.0         Introduction         2 1.1         Information used for Concorde marketing schema         2 2.0         BA and Concorde business objectives         3 3.0         Where is Concorde - carrefour Lifecycle         4 4.0         Market Environment         5 4.1         Competitors         5 4.2         Competing Airlines transatlantic evasion specifications         5 4.3         Competitions m ain Strengths and Weaknesses         5 4.4         Competitors future activities         5 4.5         Concorde merchandise SWOT         6 5.0         Market Segment         7 6.0          customer Segment         8 6.1         The Marketing Mix         8 6.2          force structure of needs         9 7.0         Lovebrand Concorde         10 8.0         Marketing political program and Evaluation         11 8.1         Marketing Plan         11 8.2         Evaluation         11 9.0         Conclusion.         12 Appendix         14 The Product Life Cycle         15 Ansoff Matrix         16 typesetters case Concorde quote          1.

0         Introduction If Concorde is to succeed in the consequence of the French crash, then the harvest-feast needs to be positioned as down in the mouth as feasible on the hierarchy of needs, thus summit the importance of the swear out to the customer. Concorde has 25 years rider improvement and has faced some(prenominal) challenges; running game costs a reduction in passenger numbers and the biggest being the waste French crash. The marketing dodge will have to undertake an increase in passenger numbers to make the service viable, in the face of spiralling running costs, when compared to otherwise aircraft, and competing airlines offering t he better first/business tell apart service, with flat draw back seats, limousine transfers, and improved menu selections. The marketing strategy moldiness concentrate on the huge remainder in fledge dates between Concordes service and other airlines. Concordes flight time to New York from London is 4 hours; the Airbus A300... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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