A Rapidly Growing Field of Science

Nanotechnology is a rapidly growing field of science, which is particularly interesting for researchers since the early 90s of the last century has become a vital part of the modern technology. Nanomaterials are increasingly becoming a part of our regular lives (Hill and Julang, 2017). They are characterized by new characteristics that differ from those existing at the macro materials. Therefore, nanomaterials are used in innovative products and processes (Fariq et al., 2017). Recently, application of nanomaterial extensively increased, because of high demands for the production of such materials. Classically, the nanoparticles are produced by chemical and physical methods (Stark et al., 2015), as these methods are costly, toxic and non-eco-friendly, scientists are looking forward to synthesizing low cost, non-toxic, eco-friendly nanoparticles (Singh et al., 2016; Sangeetha et al., 2017). Biogenic synthesis of nanoparticles using organisms such as bacteria, fungus and plants emerged as a suitable alternative to the more complex physical and chemical synthetic procedures (Singh et al., 2016). Fungi have some advantages over other microorganisms because they are easy to handle, their nutritional requiems are simple, have a high wall-binding capacity, as well as their capabilities for the intracellular metal uptake (Bhattacharjee et al., 2017). Silver nanoparticles are among the most widely-used metals, and are used as antimicrobial agents, water treatment, textile industries, sunscreen lotions †¦etc. (Raja et al., 2012). We assume that each kind of fungi could have its own machinery to reduce the metals through a production of a group of enzymes. So, the synthesized nanoparticle by each kind of fungi could show a specific characteristic including definite shape and size that makes them effective in many applications, especially as antimicrobial agents. Therefore, the main aim of the present study depends on the wide survey of many fungal species that were isolated from Saudi habitats to investigate their potentiality to synthesize the silver-nanoparticles. The physical characteristics of the newly produced nanoparticles will be studied using accurate and fine techniques including the X-Ray Diffraction (XRD), Fourier Transform InfraRed (FT-IR) and the transition electron microscopy (TEM). The antibacterial activity of the characterized silver nanoparticles will be studied against many medically-important bacteria, especially that are involving in human diseases such as Escherichia coli, Proteus vulgaris, Staphylococcus aureus and Pseudomonas aeruginosa. The expected results of this research are the obtaining of new fungal species that have the ability to produce new AgNPs with the specific characteristic that could be used and a new antibiotic or antibacterial agents to control the bacterial infections especially those have a resistance to the classical chemical antibiotics

Learning Styles and Theories Essay

There are multiple learning styles and theories that apply to individuals in multiple ways. The VARK learning style that my analysis revealed is read/write according to the questionnaire by Fleming (2001-2014). This categorization of my learning style compliments me well and I definitely agree that actually seeing the information spelled out in front of me allows me to better understand the information. The two learning theories that relate to my VARK learning style are behaviorism and constructivism. Behaviorism focusing on a clear goal with an automatic response and constructivism affording me the ability to problem solve. Being an andragogical learner I’m able to apply what I’ve learned during my pedagogical phase to my educational experiences. Let’s take a closer look at what behaviorism entails. Behaviorism focuses on the observable changes in behavior. Moreover, it’s the act of doing something new several times until it’s second nature. A prime example is while completing schoolwork the instructor provides continuous positive reinforcement; depending upon the grade the student will constantly modify their behavior until they receive positive reinforcement. According to Watson (n.d.) behaviorism’s goal is to explain relationships between precedent conditions (stimuli), behavior (responses), and consequences (reward, punishment, or neutral effect). Without the positive reinforcement the learned responses that the student exhibits will diminish. My VARK learning style relates to behaviorism by me receiving positive reinforcement through written praise; additionally, with good grades I will continue performing at the same level. Once I’ve developed an understanding of how a task needs to be accomplished I will tailor my actions towards that behavior to continue to receive that positive reinforcement and it becomes second nature. Along with observable changes in behavior, one-step further looks into constructivism and it’s aim on brain-based learning. Constructivism relies on what the learner already knows and the understanding of the subject at hand. Moreover, building new ideas or concepts are based upon current knowledge and past experiences and amplifies when actively engaged. According to Brunner (n.d.) the three stages of  intellectual development are enactive, iconic, and symbolic. Enactive is learning through actions on physical objects and the outcomes, iconic learning is through models and pictures, and lastly symbolic learning is the ability to think in abstract terms (Brunner, n.d.). Constructivism relates to my VARK learning style in the aspect that learning is ongoing and by reading and writing I’m constantly improving my skills and perception. There can be multiple interpretations of an excerpt of literature, therefore by having someone facilitate the learning process with the knowledge of my baseline understanding of the topic at hand that person can build upon it. Thus, my VARK learning style suggests I write out words repeatedly or read them to myself, which goes along with reviewing information multiple times, and learning takes time according to the principles of constructivism. As an adult learner my identified VARK learning style affects my educational pursuit positively. Falling into andragogical learning realm I have more experiences and therefore I can apply those experiences while learning. Adult learners take on the responsibility to be self-directed, and have a wealth of experience that enables them to transform information into meaningful cognitive and reality-based applications (Minter, 2011, p. 9). In retrospect the pedagogical concept requires the instructor to be more directive, placing students in a more passive role, and that students don’t have the motivation or maturity to be self-directed learners (Minter, 2011, p. 9). Applying active learning concepts such as reading and writing allows me to actively be categorized under the andragogical concept. Moreover, by writing and speaking the words to myself and reflecting to solve problems I’m practicing the concept of self-directed and problem-centered aspects of andragogical learni ng. Therefore, I will be able to apply my VARK learning style to complete my educational endeavors and continue on my path of success. The three learning theories of Behaviorism, Cognitivism, and Constructivism can be applied to any of the four learning styles (visual, aural, read/write, and kinesthetic). I feel that we cannot generalize that a student will be classified solely under one learning style, they will adapt and apply what is more appropriate given the information or circumstances.  The learning theory used depends upon the learning situation. Being identified as an andragogical learner I’m able to apply life experiences, need to know, relevance of the subject matter and how it applies to me, and use my motivation to further my educational goals with the guidance of instructors that are more like facilitators. Malcolm Knowles paved the path for educators and students alike that entail specific learning principles to enable learners to thrive educationally and without his significant contribution who knows where we would be today. References Bruner, J. (n.d.). Constructivism & Discovery Learning. Retrieved from http://www.lifecircles- inc.com/Learningtheories/constructivism/bruner.html Fleming, N. D. (2001-2014). Retrieved from http://www.vark-learn.com/english/index.asp Minter, R. (2011). The Learning Theory Jungle. Journal of College Teaching and Learning, 8(6), 9. Watson, J. B. (n.d.). Behaviorism. Retrieved from http://www.lifecircles-inc.com/Learningtheories/behaviorism/Watson.html

Job selection-multiple criteria decision analysis Math Problem

Job selection-multiple criteria decision analysis - Math Problem Example job offers from five companies: Systems Developers, Anderssun Consulting, Computing Software Systems (CSS), the South-Tech Company, and Electronic Village.Systems Developers and Anderssun Consulting are both large international consulting firms with offices in several major cities in Europe. If Lynn accepted the offer of either of these firms, she would primarily work on project teams assigned to develop decision support and information systems for corporate clients around Europe. If she went with Systems Developers, her home base would be in Rome, and if she accepted Anderssuns offer she would be located in Amsterdam. However, in both cases she would be travelling a great deal and could sometimes be on the road at a client location for as much as six to nine months. CSS is a software and computer systems development company with a campus-like location in Berlin. Although her job with CSS would involve some travelling, it would never be more than several weeks at any one time. Due to this fact the report is going to indicate on how Lynn can use MCDA to analyse her data well and effectively. A strategic decision has been defined as one that is â€Å"important, in terms of the actions taken, the resources committed, or the precedents set† [48] (p. 126). Strategic decisions are â€Å"infrequent decisions made by the top leaders of an organisation that critically affect organizational health and survival† [18] (p. 17). Furthermore, the process of creating, evaluating and implementing strategic decisions is typically characterised by the consideration of high levels of uncertainty, potential synergies between different options, long term consequences, and the need of key stakeholders to engage in significant psychological and social negotiation about the strategic decision under consideration. A recent trend within organisations is the employment of strategy workshops as an effective means to engage in the strategic decision making process and ensure the participation

Free Trade benefit Essay Example | Topics and Well Written Essays - 1250 words

Free Trade benefit - Essay Example Also when countries trade their specialties, nearly all the stakeholders receive the benefits. Free trade theory claims that economic competition with minimal government intervention will lead to greater efficiency, productivity, and innovation; will reduce costs for consumers; and will free up more capital for further investment. First of all, the role of free trade is removal of trade barriers such as tariffs which should promote economic growth, foster a cooperative spirit among nations, help developing nations into becoming independent economies, and end poverty around the world. Free Trade benefits developing countries because it provides economic opportunities, improves working conditions, and advances their technology, becoming more globally conscious. Free Trade provides developing countries different opportunities for economic growth. If free trade becomes a universally acceptable economic system, provisionally wealthy countries and developing countries both gain a number of benefits to grow the worldwide economy. Trade is the greatest factor that leads to economic growth. When trade occurs as a result of true demand and supply, the economic growth that occurs also truly reflects the increase in economic welfare. Thus, free trade brings about increased economic growth, which means better and more jobs; advanced standards of living and so on. Free Trade is not only beneficial for wealthy countries, but also developing ones. The growth is the solution to world poverty. Additionally, free trade improves working conditions for workers in the developing nations. Free trade can help global workers who are working under torrid conditions. If my friend told me â€Å"I feel bad that workers are laboring under life-threatening condition s to produce the goods I buy. However, I don’t know how to change my consumer habits.† I agree we all feel difficulties in changing our consumer habits. Even though

Learning and development Essay Example | Topics and Well Written Essays - 3000 words

Learning and development - Essay Example Hence, it is of utmost significance for organizations in present times, to plan strategies for predicting such unforeseen situations and devise appropriate policies and frameworks to keep them at bay. One of the greatest challenges in this highly competitive global village is the management of knowledge. In order to implement effective policies for dealing with organizational pressures in this rapidly changing corporate world, it is essential for the management to educate their employees and equip them with adequate information so as to make them capable enough to take informed decisions which are in favor of the organization. "Learning Organizations" is an emerging concept in the field of knowledge management whereby organizations strive to enhance the employee skills by adopting a systematic approach to training and development which involves integration of theories, innovative practices and systematic assessments with a goal of knowledge enhancement for the benefit of the organization as a whole. This paper seeks to analyze, understand and discuss the importance and relevance of a systematic approach to learning and development in organizations and establish a link between theories and practice. It also strives to review the theoretical frameworks gathered from academic literature and observations made through empirical findings with a view to study organizational performance against the backdrop of implementation of systematic learning practices. Knowledge and learning are rapidly emerging as critical elements of organizational development. Several studies have focused on this aspect as a tool of improving organizational performance whereby the efficiency and ability of such an approach in enhancing organizational growth have been widely debated from different contexts. Adopting a systematic approach to learning and development in organizations implies challenging the predominantly bureaucratic epitome which has over ruled the

Wind turbines Essay Example | Topics and Well Written Essays - 1500 words

Wind turbines - Essay Example The earth’s surface does absorb heat at different rates since it is made up of quite distinct types of water and land (School of Earth and Environment, 2014). A good example of uneven heating is found in the daily cycle of the wind. Air over water does heat up less fast compared to air over land. After heated air over land rises up, after which the air that is cooler over the waters rush to replace it (Met Office, 2013). In this way, wind is made. Wind power is generated by use of wind energy that is created by the wind. Towers that have wind turbines, which are mounted on the top, capture it. The three or two blades, which catch the wind, rotate sometimes at a hundred feet or more above the surface of the ground. They are attached to an internal shaft. A generator is spin by the turbine blades through the shaft and as a result, electricity is produced (Energy Saving Trust, 2014). Electrical current produced is produced and a transformer is made use to step up voltage produced , something that makes it possible for electricity to be sent through transmission over distribution lines to businesses, homes, and other users (BBC Weather Centre, 2009). Concurrently, wind power in windmills form has been used for different tasks like pumping water as well as grain grinding for centuries. Currently wind energy use has been widened and generation of electricity generation (Renewable UK , 2014). Wind turbines that generate electricity are of two types basically, determined by the way in which they spin. Most common are wind turbines that spin around a horizontal axis, the way a windmill does. Their blades have a look that of a propeller that spin on a horizontal axis. They do have their main rotor shaft as well as a generator at the tower top, and they have to point into the wind. A wind vane is placed squire with blades (rotor) and is used to point small turbines, while large turbines make use of wind sensors, which is

Crime Causation and Diversion Essay Example | Topics and Well Written Essays - 1000 words - 3

Crime Causation and Diversion - Essay Example As they are young they can be physically and mentally provoked easily than adults. California is a highly crime prone area and men as well as youth indulge in crimes day and night in this state. Here more violence can be seen among children as they imitate the criminal acts performed by adults in real life or movies. Mostly the youths are under the addiction of drugs and have knowledge as towards their violent action. Most of the children who are having single parent or parents who are psychologically disturbed can provoke the child to do more criminal actions. Organized crime and criminal networks in many California cities including Los Angeles, San Francisco, San Diego and Sacramento have a base in Russia. These people can even make children as their prey to perform crime .So in order combat this social evil the government has organized juvenile intervention, diversion and prevention programs. Juvenile prevention programs rather two intervention programs practiced in California is analyzed in detail further below. These two are California Youth Outreach and Juvenile Intervention & Prevention Program (JIPP). Youth are the ones, who get easily diverted in to drug, alcohol and crime and they are the ones who require utmost caring and intervention at the right age. Young children get some drugs, money or other facilities in return to their criminal act. But California Youth Outreach reaches out to young people who are victimized to the youth gangs and their aggressive behavior of violence and weapon usage. This intervention program is extremely careful in imparting education to the youth who are in juvenile restriction. Along with juvenile youths, their families are also educated regarding gang violence, drugs, alcohol and weapon usage. JIPP is an intervention program which is founded by Stephen Koffman who resides in Southern California and has masters in social work to his credit. Stephen

Semantic technology for improving business process management and Essay

Semantic technology for improving business process management and E-Business - Essay Example From traditional to contemporary perspectives, core objective of the businesses has been to manage business operations so that enables business to achieve the competitive advantage over competitors (Dean, DiGrande, Field, and Zwillenberg, 2012). Since introduced information technology has been a constantly upgrading paradigm and so business are attempting to align the functions developing more concrete connections within and outside business environment; hence, entire stakeholders. Technology expansion has changed the perspectives and businesses are now being viewed as system having core components of input, process and output. Around these core components, business processes are continuously evolving for improvement with changing dynamics mainly arising from other perspectives. Broadly the sequence can be regarded as the information technology to recent integration of semantic technology in business processes. Thereby, the report herein attempts to explore the contribution of semantic technology in improving specific business areas of business process management and e-business conduct. In addition to specifically explore the understudy perspectives the report has developed the detailed reference with respect to technological banking leader Citibank. DISCRIPTION OF THE THEORY SEMANTIC BUSINESS PROCESS MANAGEMENT Business process management has over years achieved success to a great extent automating the critical components of the life cycle of business process. Semantic business process management has an objective of attaining process space in an organization to an increased level of knowledge. Success in achieving the process space in the organization benefits business with reasoning with respect to entire business processes including combination as well as execution of process. Integration of semantics technologies in business process management is achieved with the use of ontology that f acilitates the semantic information to the business process. Further, business process automation is enhanced with provision of the semantic web techniques. Business ontology is build using conceptualized core Semantic Web Services as well as Web Service Modeling Language. Sample organizational is depicted in the image below: (Pedrinaci, Domingue, and Brelage, ) As visible from the image above the organizational ontology has various segments and connection between the resources, structure, functions, policies, setup and strategies. The interconnection built between various aspects being facilitated by the core components of the semantic integration in the business process. These interconnections enhance the role of bidirectional interconnection in the business process. Hence, business process management has gained gain efficiencies in entire processes specifically the bottleneck avenues of business processes. ORIGIN AND EVOLUTION OF THEORY Over years of development, information syst ems are attempting to enhance the dual perspective in the computers’ languages; first, increasing computers capacity to enhance understanding the human language with greater comprehension and intelligence while second refers to techniques aimed at providing existing content with labeling related to the domain (Mika, Elfring, & Groenewegen, 2006; Warren, Thurlow, & Alsmeyer, 2006). Further, semantic technology enables metaphorical as well as logical analysis from the queries in the similar context in which it is asked irrespective of the language as well as pattern it is asked and hence

Strategic Management Essay Example | Topics and Well Written Essays - 5000 words

Strategic Management - Essay Example Good leadership enhances the performance of the organization and vice versa. Thus in addition to developing their business plans effectively, the organizations are placing great emphasis on the leadership models that they adopt. Customer needs are currently very dynamic in nature. To address these in an effective manner, organizational leaders are equipping themselves with the relevant knowledge and skills. A host of critical information is sourced from market researches that are undertaken on a wide range. Based on these, the respective leaders are able to make informed decisions regarding the specific needs of the clients and how these can be met with ease. At this point, it cannot be disputed that customization of products is at the core of effective performance in the highly competitive market. Of great importance however is the role of strategic management. Seemingly, a significant percentage of the leaders are relying on organizational strategic plans to meet their goals. Usual ly, these are reflective of the short term as well as long term objectives of a given organization. Besides being based on market current market researches, organizational strategic plans are also greatly informed by the existing theoretical and conceptual models. Considering the fact that these are objective, they usually offer useful insights with respect to how an organization’s management strategy can help it in attaining and maintaining optimal performance. Ideally, organizational strategic plans need to be comprehensive and consistent with the mission and vision of the organization. They provide step wise processes that the organization employs in meeting its goals and objectives. It is against this background that this paper provides a critical evaluation of the Design school strategic management model. To enhance a harmonic consideration, it begins by underscoring the importance of strategic management models. It then proceeds to describing this particular model and t hen offers a detailed critique of its role in strategic management. General Discussion: The Role of Models in Strategic Management As indicated earlier, the corporate environment has changed dramatically the recent past. Not only has it increased in terms of complexity, but it has also increasingly become dynamic. This according to Chan and Renee (2005, p. 54) is attributable to a host of factors including globalization and the characteristic free movement of goods and information. This has in return compelled organizations to adopt approaches that can enable them to not only survive but to also thrive in the highly competitive environment. One of the approaches that most organizations have undertaken is to align their strategies to the objective provisions of the strategic management theories and models. Strategic management models have been tested over time and proven to be effective in guiding organizational performance. When applied accordingly, they can enable an organization t o face the modern challenges and address them with ease. Fundamentally, they contribute significantly to improved organizational performance. In his research, Alvesson (1996, p. 146) indicates that just like theories, models are abstract and do not contain content specific data or information. For this reason, they can be applied in different situations to resolve emergent organizational problems. Although they are not

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 20

Philosophy - Essay Example Propositions are most securely knowable and most vulnerable to doubt are based on the idea that doubting, understanding, asserting, denying, willing, refusing, imagining, and seeming to perceive. That proof for body does not involve the inspection of entities in an inner arena, although it is a reflective exercise laying out various possibilities and probabilities, arriving slowly at the conclusion that bodies exist even though they may not be as they seem. Descartes argues that any of the three main truths in the Meditations â€Å"I exist, God exists, bodies exist† is reached by the inspection of entities; certainly they are not modeled on retinal images. These truths are the result of careful analysis of ideas and, in the case of the cogito, of the activity of trying to doubt that a person exists. There really is no account in the Meditations of perception of bodies, no analysis of knowledge of physical objects, of scientific knowledge. When Descartes wanted to discover the nature of some object, event, or activity, such as light, vision, or the mechanism of the body, he resorted to observation and experiment--at least, to what he took to be observation, as with the examination of the eyes of buffs. By his doubt, Descartes does not mean to reject permanently all of his former beliefs. Some of them may well be true. Descartes wants to rediscover them, in the sense of showing that they follow logically from basic, indubitable propositions. The main purpose of the doubt is to find these indubitable propositions, so that Descartes can use them as "foundations" upon which to rebuild his knowledge. The doubt is a way of rethinking everything from the beginning, so as to achieve the certainty that Descartes is seeking. One standard interpretation of Descartess notion of clarity and distinctness sees it as being inspired by mathematics. The truth of the substance theory is based on the correctness of a particular

Banduras social learning theory Essay Example for Free

Banduras social learning theory Essay Our study is based on the theory of operant conditioning and Banduras social learning theory. Operant conditioning states that learning happens through association, and we believe that car advertises are trying to make their target population associate buying their car with a desired characteristic/traits/lifestyles e.g. having a lot of female attention. Skinner described the ABC model of operant conditioning, which includes an antecedent, behaviour and a consequence. Bandura for his theory stated that learning can only occur if the four criteria (attention, retention, reproduction and motivation) were met. From looking at YouTube adverts we found that smaller cars had a tendency to have more feminine themes whereas larger cars tended to have more masculine themes.  Aim  To whether there is a difference between gender and the size of cars they drive.  Alternative Hypothesis:  Males will have a higher tendency to drive large cars while females will have a higher tendency to drive smaller cars  Null Hypothesis:  There will be no difference in gender and the size of the car they drive, and any difference will be due to chance. METHOD:  Design:  This is an independent group design and a quasi experiment as each participant can only be in either the male or the female category. We will gather our data by tallying, as our study will only include nominal data. This is useful as tallying is easy to analyse and draw up conclusions from. We are only looking at the gender of the driver and the type/size of their cars, so our data is quantitative. This is a non-participant naturalistic overt observation. Seeing as our results are nominal, this is an independent group design and the hypothesis predicts a difference. We will try our best to operationalise our variables by tallying the cars for the same period of time and by collecting data in different locations throughout Maidstone. Our IV will be the gender and how dependent variable (DV) will be the size of the cars. To make it easier to see the driver or the car, we will be collecting our data by a set of traffic lights, and tallying in the correct sections.  Participants  All of our participants will be over 17, as this is the legal minimum driving age. We will be using opportunity sampling as only those driving at the time of the study will take part in the study. Apparatus  Pen, paper and clipboard   Procedure  1. A table was draw up to collect results in (a copy can be found in appendix)  2. Researchers decided time and place of when they will be getting results  3. Researches went to location, stood by the nearest traffic light and collect results  4. Next lesson, the results were pooled  5. Adjustments were made  6. Carried out inertial test using chi-squared test  Control:  Pilot study was not to include family and sports cars as they are marketed differently and tend to be gender neutral. We increased our ecological validity by carrying out the experiment in different places in Maidstone. Ethics We followed most of the ethical guidelines by: ensuring that no participants were harmed physically or psychology and that the results were anonymous. Participants were not given fully-informed consent and were not debriefed as this would be too time consuming, but if a participant was to ask about our study they would have been told the true aim of the study and having their results omitted if they want to.We will accept our null hypothesis and reject our alternative hypothesis because our observed value (1.34) of chi-squared is lower than the critical value(3.841) and this means our results arent significant. Therefore the probability of our results being due to chance equal p0.5. Evaluation Our results are not generalisable because our participants are only form Maidstone and surroundings areas. People from different areas may have different cars and adverts in different cars might be marketed differently where males may not necessarily drive large cars and females drive small cars. To improve the study, we could look at adverts from other countries and if they are different, we could see whether they have an effect on the drivers.  By using opportunity sampling, our results were not representative because there might be different people that only drive specifically during a certain time of day. Our results are not reliable as they have inter rater reliability and also it is likely that participants may not have been driving their own car they might have been driving a family members car or a company car either way they might have not necessarily been driving their own car. This means our results would be unreliable because we are trying to find out if advertising influences a persons choice in cars we would have to ask the participants if they are driving their own cars and discard the results of those who arent. However, this is would be too time consuming and the only way of doing this efficiently is to do it in a car park but this would mean our sample size would be small.  We can also tell that our results arent replicable as other members of our class had different results and did accept their alternative hypothesis (we all carried out the same tasks with the same aim but under different conditions) and they are not similar to the key study (Bandura) as his study would suggest that advertising would have an effect on peoples choice on the size of the car. Also, there are other factors that may influence the choice on car, for example the cost of the car. Our results were made insignificant because there were more males driving small cars than large cars but overall there were more small cars than large cars observed in the experiment and this could be due to smaller cars being cheaper rather than the way they are being observed.  We could carry out the experiment at different types to have more control over extraneous variables in order to try and improve our study. Seeing as our results show that there is no difference between gender and the size of the car, it seems that our study would have applications to real life as it shows that advertisers are wasting their money marketing their cars specifically to male/females.  The study was valid in that it was a naturalistic observation of real driving behaviour that was not affected by the observer. The drivers of the cars were either male or female. Also, our study has face validity as there are different opinions on types and the sizes of cars, even though there was a general outline, most of us did get confused about some cars and to those that we could not categorise were not included in the study.  Our study would be ethical regardless of the fact that informed consent was not given as if participants were to ask us about the study; they would be informed about the true aim.

Evaluating Gujarat Tourism

Evaluating Gujarat Tourism EXECUTIVE SUMMARY Gujarat has all the ingredients to become one of Indias leading travel destinations natural beauty, rich heritage, ancient archaeological sites and a colourful culture as well. Yet, Gujarat tourism has not met success in comparison to destination branding success stories such as Kerala, Rajasthan, Goa, etc. The primary aim of this study was to study destination Gujarat and probe for the reasons behind this phenomenon. A secondary aim of this study was to explore destination branding as a concept by evaluating Gujarat tourism and in the process understand how domestic and foreign tourists choose destinations for travel. The literature review highlighted issues such as critical success factors behind destination brands, growth of destination brands on the internet and the main points of the current tourism policy of Gujarat. There was a lack of information on Gujarat Tourism and hence a research was conducted which had both qualitative and quantitative components. The results from this research were used to compare destination Gujarat with three other competing states. Finally, on the basis of the research findings and analysis it was recommended that Gujarat has the potential to become a top tourist destination if it manages to create a distinct identity and strong brand associations via effective marketing strategies. INTRODUCTION Since centuries Gujarat has been a vibrant melting pot of cultures, traditions and movements. It has also been blessed with a unique natural landscape and architecture which includes ruins of a long forgotten ancient Harappan civilization at Dholavira and Lothal to the abode of endangered wildlife like the Asiatic Lion and Wild Ass not found anywhere else in the world; from the holy town of Dwarka to the glorious Modhera Sun Temple built by the Solanki rulers. Yet, unlike rival tourist states such as Rajasthan, Kerela, Andhra Pradesh and Goa, Gujarat has still not been able to fulfill its tourist potential. Much of it is due to an inability to carve out a unique identity and develop offerings which attracts more tourists. The objective of the study ‘Understanding and Evaluating Gujarat Tourism is to understand Gujarat as an emerging tourist destination and on the basis of research suggest recommendations for it to be amongst the leading tourist destinations in India. The main reasons for choosing this topic as an area for study are: * Marketing destinations provides an immense challenge to any management student in my opinion. It is an extremely complex product which has a mix of natural beauty, heritage, culture, tradition, folkart, food, etc. The study provides an opportunity to understand and analyze the marketing of such a product * Most of the academic articles that I came across on destination branding were written in a global context. A few case studies have been written on successful tourist states such as Kerela, Uttarkhand, etc. There is no recent research as such done on Gujarat tourism or its marketing and branding initiatives * Around six years ago, research had been done in MICA on â€Å"How to attract foreign tourists to Gujarat†. However, this project was not academic in its outlook and much has changed the way communication flows since then LITERATURE REVIEW Destination Branding To understand, Gujarat as a tourist brand it is imperative to understand the concept of destination branding that has been looked upon by various academicians. Tourist Destinations Tourism destinations are products of history and culture. To some level, a successful tourist destination is one which can connect instantly with the cultural background of its potential tourist. If one looks at the meanings associated with a particular place, some of them are shared by the local community whereas others are shared by global cultural communities. For example, a place like Manali or Rishikesh attracts tourists from all over the world. Hence a tourism destination may generate certain internationally shared meanings which can constitute a standardized platform from which a culturally di ¬Ã¢â€š ¬erentiated market communication can take its point of departure and provide a distinct flavor. An effective portrayal and communication of these meanings is what ultimately helps the tourist decide one place over another. Concept of Destination Brands In todays age of globalization, intense competition between destinations is forcing various states to build a strong distinct destination brand which can help differentiate one state from another and attract tourists as well as investors. To create this unique identity and build the competitive edge , it is important to study the microenvironment, tourist behavior and trends, strategies adopted by other successful tourist destinations, evaluation of its own strengths and weaknesses, etc. as a basis for coming up with effective communication strategies. Hence the marketing of places has received more increased interest and become accordingly more sophisticated over the last three decades. Also from a marketers perspective, many have shied away from the topic- arguing that places are too complex to be included in branding discussions since they have too many stakeholders and too little management control; they have underdeveloped identities and are not perceived as brands by the general public. And yet, destination branding is one of todays hottest topics among place marketers from Switzerland and New Zealand to Hawaii and Costa Rica. (Piggott, 2001) As per the World Tourism Organisation, this century will mark the emergence of tourist destinations as fashion accessories. The choice of holiday destinations will help define the identity of the traveller and in an increasing homogenous world will set him apart from the hordes of other tourists (Lurham, 1998) As style and status indicators destinations can offer the same consumer benefits as other more highly branded lifestyle accoutrements such as cars, perfumes, watches and clothes. All are used to communicate, reflect and reinforce associations, statements and group memberships and in the same way tourists use their trips as expressive devices to communicate messages about themselves to peers and observers. Travel for leisure is often a highly involving experience, extensively planned, excitedly anticipated and fondly remembered. Souvenirs and props trigger and display those experiences photographs, videos and ‘wish you were there postcards are shared with friends and relatives, and logo emblazoned merchandise and luggage labels proclaim ‘ been there, done that to any observers who care to notice. (Clarke, 2000) So, what exactly is a brand ? In marketing terms a brand represents a unique combination of product characteristics and added values, both functional and non-functional, which have taken on a relevant meaning which is inextricably linked to that brand, awareness of which might be conscious or intuitive. (Macrae, Parkinson, Sheerman, 1995) Brand advantage is secured through communication which highlights the specific benefits of a product, culminating in an overall impression of a superior brand. The image the product creates in the consumers mind, how it is positioned, however is of more importance to its ultimate success than its actual characteristics. Brand managers position their brands so that they are perceived by the consumer to occupy a niche in the marketplace occupied by no other brand- thus, for marketers, the value of a successful brand lies in its potential to reduce substitutability. Brand managers differentiate their product by stressing attributes they claim will match their target markets needs more closely than other brands and then they create a product image consistent with the perceived self image of the targeted consumer segment (Schiffman Kanuk, 2000). When consumers make brand choices about the products including destinations- they are making lifestyle statements since they are buying into not only an image but also an emotional relationship. (Sheth, Mittal, Newman, 1999). Consumers have their own brand wardrobes from which they make selections to communicate, reflect and reinforce associations, statements and memberships; in effect, ‘ consumers enrobe themselves with brands, partly for what they do, but more for what they help express about their emotions, personalities and roles. (Chernatony, 1993) When one speaks about destination branding, a few attempts have been made at defining it. Some of these definitions include, ‘Destination branding is a process used to develop a unique identity and personality that is different from all competitive destinations. ‘Destination branding is selecting a consistent brand element mix to identify and distinguish a destination through positive image building. ‘Destination branding is about combining all things associated with the place (i.e., its products and services from various industries agriculture; tourism; sports; arts; investment; technology; education, etc.) that collaborate under one brand. Its aim is to capture the essence of the destination, in a unified manner, and can be consumed simultaneously at a symbolic and experiential level. It is then used to market those unique added values to consumer needs and sustaining its success in the face of competition. From the above we can infer that destinations behave just like products. Thus they also have a life cycle of their own during which they need to constantly stay relevant and salient if they are to remain successful destination brands. Tourism area life cycle shows the stages a destination goes through, from exploration to involvement to development to consolidation to stagnation to rejuvenation or decline (also known as the â€Å"tourism destination life cycle†) Just like product brands, image is all important and how a place is represented can inspire people to visit and revisit it. (Coshall, 2000) Never was the saying ‘accentuate the positive and eliminate the negative more true than in destination branding. Destination marketing requires foresight and planning but it is not an exact science and branding offers destination marketers an opportunity to communicate key place attributes to their intended audience. Branding can help bridge any gaps between a destinations strengths and potential visitors perceptions. Place reputations are not made in a vacuum and neither are tourist choices, so place marketers must establish how their destinations image compares with those of its key competitors. How the destination rates according to ‘wish you were here? appeal and celebrity value is critical. Do tourists regard it as a fashion accessory, a must see place on every aspirational travelers shopping list or as a fashion paux- somewhere with no conversational value and even less C:UsersMIHIRDesktop1.jpgstatus. The represents a celebrity matrix and illustrates a range of destination brands measured on the axes of emotional appeal and celebrity value. Obviously, how people relate to any destination brand depends on their own individual interests, opinions and experiences, and such On any positioning map, however, brand winners emerge as those places which are rich in emotional meaning, have great conversation value and hold high anticipation for potential tourists. By comparison, brand losers are places with little meaning, even less status, virtually no conversation value and zero anticipation for tourists. Problem places are those destinations which are talked about for the wrong reasons and, far from holding an emotional appeal, actively repel potential tourists. Places which currently offer little emotional pull face an uphill task if they are to ever become destination winners. Other destinations which do have emotional pull but currently have limited celebrity value hold huge untapped potential and could be tomorrows winner destination brands. The challenge for their marketers is to craft identities for these destinations which convey and build on their emotional appeal and which turn them into places with high celebrity value. The message here is that rich, strong destination brands seem clearly differentiated and have a sense of being somewhere worth visiting. Thus, today destination brand building is all about developing a rich, relevant brand personality. ‘Developing is the key word here as successful brands never stagnate; instead they reflect and respond to changes in consumers lives while the brands core values remain the same, its personality will continue to evolve. (Morgan, Pritchard, Pride, 2002) Over a period of time, any successful destination brand will have an emotional bond with its stakeholders and more importantly the tourists who have visited the destination as well as potential tourists. An excellent example of this, is Mumbai the commercial capital of India which has over decades has established its image as the ‘City of Dreams or the ‘City that never sleeps which reflects the impact and emotional connect it has built with one and all. To successfully create such an emotional attachment a destination brand has to be: * Credible * Deliverable * Differentiating * Convey powerful ideas * Enthusing for trade partners * Resonating with the consumer A destination which is currently building such a brand proposition around its stunning natural environment is New Zealand. (Harris, 2000) A geographically disadvantaged destination, New Zealand is in the process of building a strong brand to double the countrys foreign exchange receipts to more than 3 million pounds by 2005. Delving further into the concept of brand personality for a destination brand, one can say that a brands personality has both a head and a heart its head refers to the logical brand features, while its heart refers to its emotional benefits and associations. Brand propositions and communications can be based around either a brands head or its heart; head communications convey a brands rational values, while heart communications reveal its emotional values and associations. Brand benefit pyramids sum up consumer relationships with a brand and are frequently established during the consumer research process where consumers are usually asked to describe what features a destination offers and what the place means to them. (Morgan A, 2002) The brand pyramid can be instrumental in helping to distil the essence of a destination brands advertising proposition. This refers to the point at which consumers wants and the destinations benefits and features intersect any communication should then encapsulate the spirit of the brand. The Challenge of a Destination Brand Examples of countries being influenced by external pressures to adapt and change their marketing activities or whose marketing is seriously compromised by events outside their marketers control, highlight the fact that destinations are not a single product but composite products consisting of a bundle of different components, including accommodation and catering establishments; tourist attractions; arts, entertainment and cultural avenues; and the natural environment. (Buhalis, 2000) Destination marketers have relatively little control over these different aspects of their product and a diverse range of agencies and companies are partners in the task of crafting brand identities. These could include local and national government agencies, environmental groups and agencies, chambers of commerce, trade associations and civic groups. While packaged groups normally have an obvious core- so their advertisements can anchor themselves to product performance and attributes with destinations the situation is much less clear. (Morgan Pritchard, 1999) Yet destinations have very strong and pervasive associations for tourists which if skillfully orchestrated, can provide the basis for brand building. (Baloglu Brinberg, 1997)Todays tourists are not asking ‘what can we do on holiday?, but ‘who can we be on holiday?. They are increasingly looking less for escape and more discoveries and that creates an emotional connection which marketers can exploit through branding. The challenge beyond that is to make the destination brand live, so that visitors truly experience the brand values and feel the authenticity of a unique place Factors leading to successful tourist destinations At the core of any successful tourist brand, is a clear set of brand values emotional and functional, a robust brand identity, an attractive brand personality and an efficient and targeted communication strategy. Another critical factor that impacts the brand image of tourist places is the flavor and image of the local inhabitants. Studies have proved that a places image is more often than not shaped by the ‘typical local people and their culture. Destination image, similar to the image of products and services can be seen as a multi-item construct, implying that the sum of the attributes, are the elements of  ¬Ã‚ nal composite image. This comes in line with Gensch who argues that product image is evaluated by its attributes. So, basically destination images are the result of individual attributes plus a more holistic image. The following table contains some of the critical success factors identified for destination branding (Baker Cameron, 2008): Strategic orientation 1. Visitation statistics are included and the destinations main markets are quanti ¬Ã‚ ed and segmented 2. The main competition is identi ¬Ã‚ ed 3. Tourism trends are identi ¬Ã‚ ed 4. A long-term orientation is adopted 5. The importance of international competitiveness is recognised 6. The need for infrastructure improvements is highlighted 7. The need for integration with national/regional tourism plans is recognised 8. Residents attitudes to tourism are considered 9. Local cultures, values and lifestyles are considered 10. Wealth and job creation and quality of life for residents are primary aims 11. The issue of overcrowding is addressed 12. The issue of environmental problems is addressed 13. The issue of seasonality is addressed 14. The bene ¬Ã‚ t of tourism to the destination is quanti ¬Ã‚ ed 15. Scenarios are developed Destination identity and image 16. The need to develop brand identity is recognized 17. Brand associations are identified 18. The need for image development is recognised 19. Positioning is discussed 20. The need for coordination of industry promotional material is recognised 21. Recognition to ensuring the promises made in marketing communications are conveyed to visitors 22. New and innovative forms of communication channels are addressed 23. The need to improve branding and brand awareness is recognised 24. The importance of experiences to tourists as opposed to tangible propositions is recognised Stakeholder involvement 25. National government agencies are involved in planning 26. Local government agencies were involved in planning 27. The area tourist board/area tourist office was involved in planning 28. Local residents were involved in planning 29. Local businesses were involved in planning 30. The need to improve communication between stakeholders (public, private and residents) is recognized 31. Leadership is addressed to give greater guidance to stakeholders. Implementation, monitoring and review 32. The timescale for each task is included 33. The need for monitoring and review is established Evaluating destination brands The strategic brand analysis framework comprises three main parts: * Tourist analysis, * Competitor analysis * Self-analysis. First, a destination must conduct a systematic tourist analysis. It should focus on identifying relevant new trends and developing a thorough understanding of tourists motivation for travel. Secondly, a destination should also carry out a competitor analysis. A destination needs insights into the competitors advantages and disadvantages in order to improve its own competitiveness. For example, by capitalizing on perceived niche market opportunities that rival destinations have so far failed to respond to. Last but not the least; a destination should aim to identify its true position in the market through the systematic preparation of a critical self-analysis. Highlights of the Gujarat Tourism Policy 2003-10 Objectives With a view to accelerating the pace of economic activities through tourism, the Government of Gujarat had announced the tourism policy for a period from 2003 to 2010. As per this, the following were some the key objectives * To initiate event based tourism * Chalking out of tourist circuits * Attention to be paid to tourism related infrastructure * Adoption of innovative marketing techniques and promotional tools * Developing manpower in the area of tourism * More private public relationships * Facilitation through Government policies for quick development * District Administration should play a more proactive role in tourism activities Incentives to the private sector The policy envisages privatization and incentivisation of all competitive and commercial activities of the tourism corporation of Gujarat Limited. Under this strategy the following incentives will be made available to the private sector: * Tourism will be given status of industry * Incentive package for new tourism projects * Strengthening of infrastructure facilities * Effective mechanism to build coordination with central government, state government, local self-government and NGOs * Land acquisition various tourism projects * Loan facilities will extended for tourism related projects * Better incentive packages * A special paying guest scheme to compensate for inadequate accommodation facilities * Suitable schemes for marketing tourism products * Reputed consultants will be hired to develop master plans * Decentralizing the process of development of destinations * A single window clearance system for speedy clearance Mechanism for implementation of policy For implementation of the policy, it is essential on the part of the State Government to play a facilitative role by granting necessary permissions/clearances required by investors in a time bound manner. The facilities of Gujarat Industrial Promotion Board (GIPB) set up to grant necessary clearances on fast track basis under the system of Single Window Clearance will now be made applicable to Tourism Sector also. All projects having investment less than Rs 50 crore will be approved at the Government level and the projects having investment exceeding Rs 50 crore will be approved by GIPB. The Commissioner (Tourism) and Managing Director, Tourism Corporation of Gujarat will act as the Secretariat of GIPB, for the purpose of investment in tourism projects. The Vision of the State Government for Tourism development For the growth of overall development of economic sector and social sector, the State is determined to develop tourism as a key growth sector. It has been decided by the State Government to provide condusive climate for this sector to grow and for the purpose, Tourism has been identified as the Engine of Growth. For the purpose, efforts will be made by way of promoting: * Hospitality Industry * Indirect Employment * Cultural Development * Infrastructure Development * Employment Opportunities * Sustenance of rich heritage of arts and crafts Proposed Marketing Strategy to attract tourists The State Government is keen to attract flow of tourists in the State and for the purpose, international fairs like Navratri festival, kite festival; etc will be arranged in the State from time to time. Further, the students of Gujarat shall be encouraged to develop an interest for communication through e-mail with the students and other persons abroad to interact with them about Gujarat and ultimately motivate them to visit Gujarat. Means to attract investment The policy promises for long term investment and business opportunities for national and international corporate bodies and private enterprises. The sectors like hospitality industry, eco-tourism, Viswa Gram Global village, Dinosaur theme park, Cruise trips with whale watch, Deep driving and snorkeling snorkeling of coral island, Golf Courses, Royal orient gauge conversion, Special Entertainment Zones, Wayside amenities, etc are the areas to attract further investment in Tourism Sector, leading ultimately to attract tourists flow. Relationship between Industrial Development and Tourism The massive flow of investment in industrial sector will increase the frequency of visits by executives of different industrial houses. Further, the investment in infrastructure sector in port and road, will also increase the international trade from Gujarat and particularly from the land locked states. All these developments are expected to play an important role to increase the flow of business tourists. Gujarat Tourism at a Glance Today Some of the emerging areas identified by Gujarat Tourism are as follows: Spiritual Tourism / Religious Tourism Many of Gujarats historical monuments represent the great religions of Asia Hinduism, Buddhism, Jainism, Islam, Zoroastrianism and Sikkhism. Gujarat has two Jyotirlings ( Somnath and Dwarka ), two shakti peets ( Ambaji and Pavagarh ), Narmada river (one of the seven holiest for the Hindus) and Narayan Sarovar ( One of the five holy lakes in India ). Two of the five important Jain sites ( Palitana and Girnar ) are in Gujarat besides a host of popular Jain temples spread across the state at Shankeshwar, Tarangaji, Mehsana,etc. The Dargahs of Sarkhej and Unjha hold great importance for the Muslims of India. Also, in Gujarat are Sacred Iranshaw Fire Temple at Udavada, Navsari Atashbehram and Surat Atashbehram. All three hold utmost importance for the Parsi community in the country. A number of popular spiritual gurus such as Morari Bapu, Asharam Bapu and Rameshji Oza have ashrams spread across the states. These attract followers from all over the globe. Akshardham is also a very popular temple of the wealthy Swaminarayan sect. Medical / Well Being Tourism Medical tourism is seen having a particularly high growth potential because of the availability of high-quality, low cost surgeries at Gujarats hospitals. The large population of people of Gujarati origin in America, Europe and Africa can be a major growth driver for this segment of tourism. It is home to some of the finest world class hospitals in the world such as Apollo Hospitals, Wockhardt Hospitals, etc. Care has been taken to ensure such places are set throughout the state at places such as Ahmedabad, Baroda, Surat, Karamsad, Nadiad, etc. Gujarat is also home to the ancient healing art of ayurveda and fine ayurvedic treatment has been made available to domestic as well as foreign tourists across the state. Archaeological and Heritage Tourism The archaeological zone of Champaner, Pavagadh has been acclaimed by UNESCO as the World Heritage Site1 because of its great mosques, temples, stepwells and forts. There are more than 400 archaeological sites in the Slate including some of the most substantial excavations of Indus Valley civilisation period at Lothal (near Ahmedabad), Surkotada and Dholavira Cultural Tourism Gujarat is the land of rich handicrafts like Patola weaving, khadi, bandhani, embroidery, block printing, rogan painting, matani pachhedi, namda, woodcrafts,etc. Gujrat also possesses a diverse mix of exotic communities from the camel riders of Kutch to the tribals of the hilly regions of Sabarkanta, Dangs, Chhota Udaipur, etc. Event-Based Tourism The Gujrat tourism department has created a variety of successful event properties such as Rann Mahotsav, Vibrant Gujarat, Modhera Dance Festival, International Kite Flying Festival, etc. With the celebration of festivals like Navaratri Mahotsav, Tarnetar Fair, Sharadotsav, Dangs Darbar and Kvant Fair the state intends to put the rich culture of Gujarat on the world map Business Tourism Today Gujarat has emerged as an immensely popular business destination and 55 SEZs in the state reflect the increase in business tourist, air traffic and road traffic Entertainment and Recreation Tourism Gujarat has a famous hill station in the form of Saputara. Its vast coastline of 1666km means that there are beautiful beaches all along the coast such as the one at Mandvi. Gujarat also has ample of theme parks, water parks and multiplexes too which provide entertainment. Wildlife Tourism For eco-tourists, the state offers opportunities to see a wide range of wildlife including the Asiatic lion and Indian wild ass, endangered antelopes, a variety of deer. etc. It has Indias first marine national park. Gujarat is also one of Indias most important areas for birdwatchers. Some Statistics Total of 33 Memorandum of Understanding (MOUs) involving an investment of INR10.793 crore {USD 2.57billion) were signed at 2007 vibrant Gujarat Global Investors Summit (VGGIS). Tourism sector registered an increase of 47 % over the investments in 2005 VGG IS The domestic air-traffic in Gujarat increased from 1.21 million in 2005-06 to 1.93 million in 2006-07 and the international air-traffic increased from 0.13 million in 2006-07 to 0.33 million in 2006-07. The State witnessed total 12.34 million tourists during 2006 07 out of which 12.1 million were the domestic tourists and 0.20 million foreign tourists. The average contribution of tourism industry to the States GDP is close to 2.5 %, while the comparable for India is 5.3%. The average foreign tourist spend per person per day is close to USD 700 to 1050 in Gujarat. The total flow of tourist during the year 2006 07 was 12.34 million and recorded a growth of 15% over the previous year. Growth of 18.5 % was also observed in the foreign tourist inflow. With a number of more than 2 lakh foreign tourists in 2006-07 and around 1.75 lakhs in 2005-06. Recent tourist flows for the year 2008-09 suggest that the number has gone up 15.80 million tourists which include 12.2 million from with Gujarat, 3.2 million from other states and 2.9 lakh from foreign tourists. Ahmedabad, Ambaji and Dwarka are the major tourist destinations which invited the maximum number of tourists in Gujarat. These three destinations accounted for nearly 33% of tourist inflow. Almost 77.2% of the tourist flow in 2006- 07 was from within Gujarat. The Share of other states was 20.2%. The foreign tourists accounted for 2.68% in the total tourist inflow. During the 2006-07 season, the majority of tourist visit for the business purpose (53%) in the state, subsequently followed by religious visit (35%). 8% of the tourist visit for the leisure purpose, which is showing an increasing trend. Value Chain Analysis The tourism value chain concentrates on meeting and exceeding visitors expectations of the internal quality of a destination. Those aspects of a destination that involve every step from pre-visit image, marketing and after sales care and commitment. Each stage of t

Is Important To Study The Media Consumption?

Is Important To Study The Media Consumption? What is the media, why is it important to study the media and does it have an impact and can it change the way we think and behave? These are questions that are important in the study of the media industry. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, newspapers and etc. Its important to be media literate as the media can be used to change and leave a lasting impact on an individual. The media is one of the most powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. According to Bazalgette Media studies open up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Bazalgette, 2000). The media continually changes and evolves, the term media studies means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000). Since this subject is still new there are a lot of disagreements on how media should be interpreted and it is also a hybrid subject as the idea that it came about comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and th ere are no limits to an individual as how to analyze the media. The analysis of media is very important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as ways to understand the media as well as requirements to consider texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well critical analysis. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions like who owns a certain media and why (Bazalgette, 2000). This is known as media ownership, the individual consuming the media needs to have knowledge about who owns what media. Is it owned by an individual, a small firm or a large conglomeration? The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferred media is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorio us. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements. Important influences in media studies are self and experience in a mediated world. The self is seen as a product of the symbolic systems which precede it (Thompson, 1995). Identity and capacity to make sense of the world around us is said to be an outcome of a symbolic project. Controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995). Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media Media study is a course that is rather challenging and it will somehow make a difference in our lives. It gives us the power of choice as well as questioning (Bazalgette, 2000). The media is like history as it interprets the past to show us what has gone into making us what we are now It also helps us to understand the workings of our world and it helps us use our critical thinking skills as well as helping us definite how we communicate with others help us determine the cultural fabric of our lives and it helps us interpret our world and its values and ideas brings us political and ideological messages continuously and like technology, the media always adopt the leading edge of modern technological innovation. As we have understood why its important to study the media, we also need to look at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as application to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of Marxists. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were seeking to reconcile traditional British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for Contemporary Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts. Political Economy studies the production and distribution of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom. Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single correct way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of rea lity. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.

The Harry Potter Controversy Essay -- Fiction Literature Childrens Pap

The Harry Potter Controversy The wildly popular Harry Potter book series by J. K. Rowling has caused controversy for many families over the past five years. These novels according to some critics are harmless, adventurous, children's tales. Others choose to portray them as stories that inspire children to become involved in the occult and serious witchcraft. The Harry Potter novels chronicle the life of a young wizard whose wizard parents were killed by the evil Lord Voldermort. On his eleventh birthday he receives invitation to attend Hogwarts School of Witchcraft and Wizardry. Each of the five books represents a year of his life there (Walker). This essay will discuss whether the Harry Potter novels are a suitable read for children and why despite what some critics portray, Harry Potter can be a positive role model for youth. In recent history a cultural phenomenon has occurred. With the rise of Harry Potter, this nation's youth have displayed a â€Å"mania† that has not been seen in reference to books for a long time. For example, Barns & Noble America's largest bookseller has recently declared that Harry Potter and the Order of the Phoenix will be their â€Å"largest seller in the history of the entire company† (Mangan). In light of this rise to fame one should note that Harry Potter can and will impact modern culture. In the â€Å"age of electronic entertainment†, Harry Potter novels sharply contrast by luring children away from the internet, and away from video games and the television. Children across the globe are rapidly becoming interested in reading the novels. Katherine Thompson, owner of Frugal Frigate Bookstore, declared the series a â€Å"literary phenomena.† She noted that children as young as eight-years-old will devour... ...nuum, 2001. Person, Judith. â€Å"Books debunk evils of Potter; Christian authors see enchanting talks as Gospel springboard.† LexisNexis . The Washington Times. (October 31, 2002): Joyner Library, City of Greenville, NC. March 2004. Rowling, J. K. â€Å"A Good Scare.† Time 30 October 2000 : 77-78. Rowling, J. K. Harry Potter and the Sorcerer's Stone. New York: Scholastic, 1999. Seden , Janet. 295 â€Å"Parenting and the Harry Potter stories: a social care perspective.† Children and Society 16 (2002): 295-305. . Walker, Wren. â€Å" Muggles and Other Strangers: The Harry Potter Controversy.† Words, Wrants and Wramblings. December 1999. Weekly Editorials and Comments. < http://www.witchvox.com/harrypotter.html >. Colson, Charles. â€Å"Harry Potter and the Existence of God.† Christian Broadcasting Network. 14 July 2000 . Breakpoint. .

Is Outsourcing Positive? :: Globalization, Technology, Businesses, Financial

Is Outsourcing Positive??? Outsourcing- out†¢sourc†¢ing (out sà ´r s ng, -s r -) n.: <business> Paying another company to provide services which a company might otherwise have employed its own staff to perform, e.g. software development(dictionary.com) Outsourcing is becoming a common occurrence for industries in the United States. In order to save money, time, and employees, companies are hiring outside businesses to conduct operations for them, especially in the technology field. Many companies are choosing to use outsourcing. For example, government agencies are outsourcing. â€Å"Offshoring is going on to some degree in just about every State Government. At least 18 firms that specialize in offshore outsourcing are positioning themselves in no fewer than 30 States to capture a large share of the State Government market, especially in IT services," said the study, titled `Your Tax Dollars at Work... Offshore: How foreign outsourcing firms are capturing State Government Contracts'.† (sify.com) Unfortunately, most state governments do not even realize they are offshoring. Many governments subcontract work and never bother to find out where the work is actually being done. They assume that, because the company has a US office that the work is done in the US. However, there are several companies that simply have an office in that state but actually are owned by a parent company in another country. â€Å"As subcontracting is common, States are ofte n unaware of the exact identity and location of the company that ultimately performs the work.† (sify.com) Companies are outsourcing for several reasons. Mainly, it can save a company a lot of money. If a business can outsource to another company, locally or internationally, and get a job done cheaper than if they did it in house, why would they not? Information technology is one of the most common outsourced areas. This can be for several reasons. It is extremely expensive and time consuming to set up one’s own IT department. A company may also not have the resources and people to run such a department (cica.ca) â€Å"Outsourcing is also a common option for minimizing start-up times and avoiding the high costs of entering new markets† (cica.ca) Next, outsourcing can by used for efficiency. The outsourced IT company will be better versed in what technology would fit a particular business. Outsourcing often provides access to advanced technology that can result in distinct technical leadership.

Speech and Deception in John Miltons Paradise Lost -- Milton Paradise

Speech and Deception in Milton's Paradise Lost "Rhetoric and sophistry testify to the fact that the world in which we live is a world of speech, that the clever man can compose at will in order to trick others." 1 Speech was perhaps the most important medium for Milton.   As a blind poet, his lack of visual faculties was augmented by a renewed importance on auditory paths to enlightenment, especially the communicative.   Therefore, contemplation of dialogue in Paradise Lost becomes an essential tool for developing a correct understanding of the characters, as Milton would have intended.   Nowhere is this truer than with the character of Satan.   Throughout the text, his rhetoric exists as a window to the nature of his being, and thus evil itself.   Milton, through his depictions of Satan's communications with his comrades, the newly formed humans, and even himself (through soliloquy), shows us that evil, as incarnate in the character of Satan, cannot pursue truth, but rather must always focus on deception.   Ã‚  Ã‚  Ã‚  Ã‚   Our introduction to Satan comes in a dramatic setting, a 'moralized landscape' of grandiose scale, but attention is immediately removed from striking images of a "fiery Deluge, fed With ever-burning Sulphur" (Book I, Lines 68-9) and focused upon Satan's conversation with Beà «lzebub, showing that dialogue will be the center of attention.   The core of Satan's speech to his lieutenant is his confidence in the fact that their struggle with God is not over, and that they will eventually win. All is not lost; the unconquerable will, And study of revenge, immortal hate, And courage never to submit or yield: And what is else not to be overcome? That glory never shall his wrath or might Ext... ...ey any form of truth. Works Consulted Bloom, Harold. "Milton and His Precursors." Elledge 555-68. Elledge, Scott, ed. Paradise Lost. By John Milton. 1674. New York: Norton, 1993. Fish, Stanley. "Speech in Paradise Lost." Elledge 526-36. Johnson, Samuel. "[Paradise Lost]." Elledge 482-92. Lewis, C. S. A Preface to Paradise Lost. New York: Oxford UP, 1970. Milton, John. Paradise Lost. Elledge 3-304. Patrick, J. Max, and Roger H. Sundell, eds. Milton and the Art of Sacred Song. Madison: U of Wisconsin P, 1979. Shawcross, John T. " Deception in Paradise Lost." Patrick and Sundell 137-47. Steadman, John M. Milton's Biblical and Classical Imagery. Pittsburgh: Duquesne UP, 1984. Notes: 1 Georges Gusdorf, Speaking (La Parole) 20 (Evanston, Illinois: Northwestern University Press, 1965)(P. Brokelman translator.)

Coors Case

Using the Consumer Questionnaire Results, 62. 1% of consumers surveyed has consumed Coors in the past; also 48. 8% liked or strongly liked Coors. We also learned in this questionnaire that 65. 2% bought their beer from supermarkets. From this consumer analysis, Larry could invest in Coors and make his main availability of product at supermarkets. According to the Retailer Questionnaire Results, Coors has the same taste as Miller and Miller Lite, but it is more expensive than the other brands of beer sold. B. Market Share: Using the Table C: The Market Share estimates for a five year span all stay at a constant 8. 7-8. 9%, with consideration there are only a select few brands that Coors is competing with this should not be a problem with growth in the future. C. Investment: Total investment would include the inventory, equipment, warehouse, and land is estimated at $800,000. Larry could also use his trust fund if needed, $500,000 to start an Owner’s Equity Account. D. Cost: (Fixed, Variable, Prices): Fixed Cost for Larry’s new adventure would be $240,000 that includes salaries, equipment depreciation, warehouse depreciation, utilities / telephone, insurance, maintenance / janitorial and miscellaneous expenses. Variable cost would depend on the production level. As for Prices, it is perceived that Coors is high priced but if they were to lower the price to the price of Michelob, there could be an increase of sales. E. Go or No Go: I would have to say Larry should go for Coors Distributorship.

To what extent do organizations challenge the nation state’s ability to shape domestic economic and social policy?

To what extent do organizations like the IMF, WTO, and World Bank challenge the nation state’s ability to shape domestic economic and social policy? This should not be a paper about the history of these organizations. The International Monetary Fund (IMF), the World Bank, and the General Agreements on Trades and Tariffs(GATT), which turn into the World Trade Organization(WTO), are the main organizations that deal with the stability of the global economy.They have done this but promoting trade, issuing loans to countries in economic trouble and allowing international investing. The problem that has arisen from these organizations is that they have sacrificed the domestic economy of many countries in order to support their global agenda. A quick over view of how the WTO, IMF and the World Bank started and operate. Post World War II, many countries looked to rebuild the financial structure of the global economy without losing their power in the economy. The three organizations ea ch share a common goal of international policies.The IMF was created to maintain global monetary cooperation and stability by making loans to countries with balance of payment problems, stabilizing exchange rates and stimulating growth and employment, the WTO deals with international trade, both formalizing trade and settling disputes between countries, and the World Bank has steadily increased its original mandate of providing long term loans for reconstruction, to funding multimillion dollar infrastructure projects in developing countries. These individual organizations have come under much scrutiny for their involvement in the international economy.They have been accused of negatively affecting the economies of its participating countries instead of helping. Many policies set forth by these groups have shown a drastic change in the growth of the domestic economy and social policies. These policies mostly affect less developed countries’ economies since the IMF and the Worl d Bank are control by few, wealthy nations like the â€Å"Big Five†(U. S. , UK, Germany, Japan, and France) who look to remain the controlling powers in the global economy. The reason for this uneven voting power is because the IMF and World Bank are set up so that the voting power is distributed by thefinancial strength of countries. Unlike the IMF and World Bank, the WTO does in fact have equal voting power through its participating members. Less developed countries do not have the resources and government power, like these more developed countries. So even with the equal voting power, these less developed countries still fall victim to these more developed countries. The IMF, World Bank and WTO are often interconnecting because how they each contribute to international policies. For example, a country that is looking to increase its domestic economy will turn to the World Bank for a loan in order to invest in a project.More often than not, these project result in more debt for this country than profit. By putting themselves in a bigger financial hole, this country must now turn towards the IMF in order to keep them from becoming bankrupt. Before the IMF issues a loan, this country must agree to certain conditions that often require economy policies to be adjusted. These conditions allow for foreign corporations to invest and control the economy of this country. The WTO joins in by maintaining trade agreements set up by them.â€Å"The WTO has the authority to prevent, overrule, or dilute and laws of any nation deemed to burden the investment and market prerogative of transnational corporations. † (ROTHENBERG pg 450) This allows for the WTO to maintain its control over this country. The major factor in this process is the IMF’s terms and conditions that they require from their participating members. These conditions are greatly detrimental to the domestic economy of these countries because once these conditions are satisfied, these countr ies are now left powerless and unable to grow internally.These terms include cutting social spending and the national budget, increasing interest rates, dismantle regulations international investing and ownership of public businesses, eliminating tariffs, cut and redirect subsides certain goods, and decrease government power. This type of â€Å"structural adjustment is conducive to a form of â€Å"economic genocide† which is carried out through the conscious and deliberate manipulation of market forces. †(ROTHENBERG pg. 455) First, the cutting of social spending and the national budget affect the domestic economies and social policies in quite a few ways. Cutting socialspending has a very obvious affect on the social policies by taking money away from health care, education, military, ect.. The national debt, on the other hand, allows the IMF and World Bank to reduce the amount of money in the domestic economy, which in turn forces countries to have to take out loans f rom these groups. These loans that are taken are often too hard to repay. This in a way creates a paradox between these organizations and the people they are trying to help. They make it so that poorer nations need to take receive help from the IMF, but by taking their help they inevitably put themselves in more debt and economic turmoil.One of the big ways the domestic economy and social policies are being challenged is the dismantling of foreign ownership and international investing. This creates a huge uphill battle for the local enterprises. By getting rid of these regulations, the IMF allows foreign investor to control the economy and run local companies out of business as well as control many of the public sectors of the economy, like healthcare or education. With public sectors of an economy now controlled by an outside investor, the domestic economies are not only at risk but the social policies are also subject to much change.Increase in interest rates is a direct result of tightening monetary policies. This has made domestic borrowing very hard. For example, many smaller and poorer famers must fight for the little money available. And because they are small and poor, they lack the collateral and are a high risk so when they borrow money they are subject to interest rates of 50 to 400 percent. â€Å"Rice traders generally provide loans for production inputs and then extract small farmers to lose their mortgage land.With an increasing number of landless laborers in the countryside, real rural wagers and income have declined, and the incidence of starvation has doubled since 1985. The latest figures indicate that approximately 75 percent of rural households live in abject poverty. † (Danaher pg. 65) By eliminating tariffs, taxes are not being applied to international companies. This gives these companies an easier time incorporating their product into domestic economies. These products can be made for cheaper than the domestic product. And once t hese companies are producing in these countries, these groups can now protect them.This causes competition between the domestic product and the international product. Cutting and redirecting subsides on certain goods. Subsides are used to help produce certain goods, such as wheat and vegetables, at a more affordable cost. These subsides are often the only profit that these companies make since it cost so much to produce these goods which are sold for cheap. Without subsided, these manufactures must increase the cost of goods and this increase make it hard for these domestic economies to resist taking loans from these organizations.This also makes these economies more dependent on imported goods. This all leads to a reducing in the government power for many of these countries. By reducing the domestic economy and social policies, these countries have little say in how they are treated. So instead of helping these countries that look to these organizations for help in developing their Gross Domestic Product (GDP), the IMF, WTO and World Bank will leave these less developed countries in a poorer state than they were originally.And on top of that fact, slowly weakening the government powers of these less developed countries will lead to less democratic countries with any power within the global economy. All of these previously mentioned factors have contributed the IMF, WTO, and World Bank’s negative reputation as far as hurting the domestic economy and social policies of many countries, especially less developed ones. In a lot of cases, these organizations have a tight hold on the countries that rely on them for help.It is shown that between these three organizations, the main problem with their plan is that it only favors the more developed countries while at the same time putting restricting on the domestic economies of less developed countries. These less developed countries few options and therefore must turn towards these organizations in the hopes of increasing their economies. They are often left in more debt and a worse GDP because of their few financial resources to invest in the foreign trade and their lack of power to stop other countries from doing the same to them.

“Cassablanca” And “Gone With The Wind” Essay

From the great scientist Thomas Alva Edison marks the birth of the most brilliant inventions of all time that has changed the lives of the human race over time. That [is] the debut of the photographic equipment that can record and play series of shots accompanied by sound, popularly called motion picture. By motion picture we mean, films or movies. However the real definition covers the television media as a whole, starting from movies, commercials, TV series, to news and the like. For centuries, motion pictures have portrayed a great role in influencing the lives of the human population which are dominating in the mainstream culture. Decades after decades or maybe year after year from its birth, the transition of motion pictures has evolved as technology continues to reach its infinite summit. From black and white to colored films, blasted with computer generated special effects nowadays, this has become a form of entertainment that is continuously patronized. Not only do motion pictures provide entertainment, but also it can provide education to the audience. For the great Thomas Alva Edison said that motion picture is going to revolutionize the educational system. Because of this extensive array that films provide this has mark the advent of the film industry. There has been no doubt that films are continuously patronized by its consumers. And as the economy film industry booms, there has also an increase in the category or the variety of films from which consumers can choose. The types of movies classified by the Motion Picture Research Bureau in 1942 includes: Comedies (which can have subtypes such as sophisticated, slapstick, family life, musical), war pictures, mystery and horror pictures, historicals and biographies, fantasies, western pictures, gangster and G-men pictures, serious dramas, love stories, romantic pictures, socially significant pictures, adventure, action pictures, musicals (serious), child star pictures, and (Wild) animal pictures. Others have classified motion pictures according to function. Such classification includes: feature films, animated films, documentaries, experimental films, industrial films, and educational films. When movies are classified according to type, this becomes more beneficial to most of the film producers. This is because they could sell out their films easily for their audience knows what to look forward to because it is much easier to familiarize generic films. This types of pictures use a series of repeating visual themes which allows the viewers to understand the collective information regarding characters, situations, and overall message of any film. Since audience always expect that there is some element of novelty in any film. Technology paved its way to allow innovation for such films to have generic consistency. In many ways, for historians, thinking about genre can expose what might have been ideologically `familiar` to viewers in a time period, and also what they might have perceived as daring or unfamiliar. Every film documents the historical accounts in a genre where people can relate themselves because this is what is happening in their society. Such example is the motion picture during the period where the renowned scientist Thomas Alva Edison lives up to the present genre of motion pictures in computer age. Films indeed mark every course of the world’s history. Contemporary films starting from the 1930’s up to the 1960’s were films which covers the historical events that took place during those times. Films like Casablanca (released in 1942) and Gone with the Wind (released in 1939) retells the history of the Nazi invasion (in Casablanca) and the American Civil War (in Gone with the Wind). These two films reflect the social condition of the people during the Nazi-invasion and during the American Civil War. Casablanca The people living between 1930’s to 1960’s can easily relate to Casablanca for the setting of the story was during the Second World War. Casablanca is a story that revolves around Rick Blaine who is a bitter, cynical American, owner of â€Å"Rick’s Cafe Americain†. The nightclub/casino attracts a mixed clientele of Vichy French and Nazi officials, refugees and thieves. Although Rick professes â€Å"not to stick out his neck to everybody†, he still manages to help those who are in need and involves himself to people like Ugarte. Ugarte killed two German couriers to get the letters of transit which is a passport to travel freely around German-controlled Europe and to neutral Portugal, and from there to the United States. And because everybody wants to escape the hostilities of Europe, Ugarte plans to make a fortune out of the letter. However, before he tries to do so he was arrested and was killed under the command of under the command of Captain Louis Renault. Not knowingly, Ugarte had entrusted the letters to Rick. All the bitterness in Rick’s love affair would flashback when his ex-lover Ilsa arrives with her husband Victor, a Czech Resistance leader, to buy the letters. The needs to go to America so that Victor can continue his work. However, Laszlo is eyed by German Major Strasser. Laszlo as advised by Signor Ferrari, meets with Rick privately to get the letters, however Rick refuses to give the letters and request for Ilsa instead. Interrupted by Strasser’s group who led to sing the German patriotic song, Laszlo was infuriated. Then Laszlo tells the house band to play the French national anthem. Rick allowed the band to play the song which lead Strasser to order Renault to close the club. Rick refuses Ilsa to give the documents even though he was threatened by her. And then Ilsa confesses that she still loves Rick, explaining why she had left Rick without explanation that day in Paris and Return to Laszlo. After hearing the whole detail, Rick agrees to help, leading her to believe that she will stay behind with him when Laszlo leaves. From the story alone it appears that Casablanca was really loved by many people because the movie shows the hardships of the people during World War II. The film also tries to show how people desperately want to get out of Europe to seek an orderly life in America. The film also shows that because the Nazi ceased all trades in Europe, these people living in Casablanca have to resort to black market in order to survive. Moreover the film centralizes its theme to the myth of sacrifice. The idea of sacrifice reassures the audience of this time who were caught in distraught during the war. The love triangle in the movie represents the emotional struggle of a woman caught between two men has given an entertaining value for the film. Gone with the Wind Another contemporary movie that is another prototype of Casablanca is Gone with the Wind. Gone with the Wind is a story of a difficult woman Scarlett O’ Hara who is supposed to be an heir of a large cotton plantation until the American Civil War came. Scarlett falls in love with Ashley Wilkes however Ashley is hopelessly in love with his cousin Melanie whom he proposes to marry. When Scarlett heard the news she also got married to Ashley’s comrade but then she became widow as her husband died in the war. On the other side of the story Rhett Butler, a businessman and a visitor in Tara was attracted to Scarlett however Scarlett never entertains the idea. During the war Scarlett serves as a nurse in the refuge of soldiers who gets wounded in the fight. And as things get worst, Rhett Butler was there to help and sends Scarlett to her home in Tara together with Melanie. As the life in Tara gets harder because of the Civil War and Yankees try to get all the pieces of land they could get in the South. Scarlett decided to go to Rhett and ask Rhett to help her. However Rhett turned Scarlett down and so Scarlett went to the rich lover of one of her sisters and professes her love. Soon she remarries and got rich again. She started managing a timber business together with Ashley. Not long enough Scarlett became a widow for the second time and soon she got married to Rhett. They have a child named Bonnie, but still they were fighting for Scarlett was so insistent on not having a child again. Rhett thought that all of this has something to do with her love for Ashley so they became separated for a while. A tragic incident happen when Scarlett lost her second child and Bonnie. Scarlett realized how much he loved Rhett and professes her love to him. But Rhett still decided to leave her. Gone with the Wind was loved by many people for they can relate to War movies at that time likewise with Casablanca. People were entertained because they could easily put themselves into the character and into the situation where they live. The element of love story in the film tries to show that we should still be hopeful amidst tragic event for as Scarlett O’ Hara said in the finale â€Å"tomorrow is another day†. Love can never be lost in every war for it is where sacrifices and hopes come from. People enjoyed watching those films that time for film is the only form of escape from the reality of life. Despite the war people can think that they can still love no matter how hard life is.